With a net turnover of over 13.5 billion €, the network of DIY stores has become inexorable for many construction suppliers, because of its purchasing power and especially because of its weight in the distribution of building and DIY products in France.

A network that impresses with its dynamism and innovative approach, its marketing expertise and great capacity for innovation.

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a strategic data part, with all the summarised results on the network’s business, data in terms of outlets-products, its main tendencies through to 2008 in terms of structure and concentration, products and customers,

an operational action part, designed in order to optimise sales action in the field, presented as 22 regional reports, with a detailed presentation of the 15 leading chains and qualified identification of the 1,200 top stores in the network.

GSB 2008 is a unique sales and marketing tool for in-depth action and successful selling to the French network of DIY stores.