DISTRIBUTION BÂTIMENT-BRICOLAGE The building-DIY distribution network : issues and key-players
Departmental data
The 1,500 leading distributors
The building-DIY distribution network mainly consists of 3 wholesale trade networks and one retail trade network, representing as a whole some 31 billion €.
Competition between distribution networks being more and more exacerbated, it now becomes strategic to be able to determine their national issues and to benchmark, at a departmental level, each one of these networks.
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70 % of the building-DIY distribution network activity can be attributed to 3 wholesale trade networks (general and specialist builders’ merchants, plumbing-heating distributors, decoration product distributors), which represent together a global turnover of 21-22 billion €, and one retail trade network, representing by itself a turnover of
9.3-9.4 billion €.
The aim of DISTRIBUTION BÂTIMENT-BRICOLAGE is to enable manufacturers to have a better understanding of the evolution of these 4 distribution networks and to assess their sales potential for each network in each department.
It is the only tool that presents simultaneously:
a detailed marketing analysis of the building-DIY distribution including BtoB and BtoC networks,
the measurement of the departmental potential of each one of the 4 key building-DIY distribution networks,
the identity of the network’s 1,500 key distributors.
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April 2004 |
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295 pages |
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Electronic file of the data and departmental issues and file of the network's 1,500 key-distributors |
Publication :