A large group specialising in merchanting materials wanted to set its geographic development priorities over the next 2-3 years.

In particular, it wanted to find out about the opportunities for setting up in some fifteen urban areas and so needed to have an analysis of the potential of each of the catchment areas.

In cooperation with the client, the team in charge of the research first decided the indicators that would be most relevant for measuring market potentials: building start-ups, structure and age of the building stock, population, other distributors already operating, etc.

With the support of a geomarketing application, the remit then turned on very detailed processing, parish by parish, of the databases specifically designed for this research from information from DEVELOPPEMENT CONSTRUCTION and the INSEE.

The results obtained

The results of the research were presented basically in the form of cartographic data which enabled the client to assess and rank the opportunities for setting up in each urban area, taking into account the specific features of each catchment area.