A manufacturer in the decoration sector wanted to have an annual means of measuring market potentials, based on the split of its sales territories.

A statistical facility enabling market potentials to be measured and revalued was constructed. It is based on monitoring and processing numerous indicators: new construction, building stock and population per county, turnover of the different distribution networks, etc.

The results obtained

The facility employed now allows the client to analyse its rate of market penetration and measure the effectiveness of its sales operations, as regards changes in its sales.

The data gathered has also enabled the manufacturer to pinpoint under-exploited markets and to make the right decisions as regards location strategy.