One of Europe's largest operators on the external insulation market wanted to reposition its development strategy on the French market.

To achieve it, it was essential for the company to have an accurate stock-take of the market: size, organisation, segmentation, recent changes and development prospects.

To address an ill-defined, often over-valued market, the team in charge of the survey favoured a multi-sector approach with expertise interviews with various market participants: industrialists, user companies, builders' merchants, public and private developers, project managers.

The comparison of sources, analysis of competitive positions and strategies developed by the market leaders, as well as forecasting work enabled an accurate picture of the reality of the market and its development scenarios to be provided.

The results obtained

The results of the survey enabled the client to have an objective, complete view of a market that previously was ill-defined, from which it was able to re-decide its marketing plan.