Our Consulting Department conducts surveys on request (ad hoc research), to meet specific concerns in terms of products, markets, customers or commercial and marketing strategies.

Qualitative or quantitative in profile, the surveys we undertake are designed to provide concrete, operational answers.

 

  Six areas of response:
 
market analyses: market assessment, description of sectors, analysis of positioning as regards an area of competition, etc.

customer satisfaction surveys: barometers of customer satisfaction, customer requirement analyses, etc.

customer behavioural studies: analyses of purchasing behaviour, identification of customer types or specifying channels, measurement of brand recognition or image, etc.

strategic surveys: assessment of sales and distribution strategies, setting the development of a product range, research strategies for optimising a range of products or services, etc.

measurements of outlet potentials: research to identify outlets by geographic area, sales efficiency measurements, etc.

Internet surveys: polls and surveys via the Internet.