Customer satisfaction surveys
Measure to build loyalty
Customer satisfaction has, for manufacturers, become a crucial tool for optimising marketing and sales strategy.

 

 

 

 

 

Click here to take a look at market analyses that we have conducted:

Example 1

Example 2

More and more manufacturers have realised this and now consider measuring the degree of satisfaction of their customers to be fundamental to serving them better and building loyalty.

Having solid experience in this type of work, DEVELOPPEMENT CONSTRUCTION is able to advise on and implement the means most appropriate to every particular situation: 

occasional or repeated surveys (barometers) from samples and customer panels, to measure the quality of a product range, 

satisfaction surveys as regards sales support services (specifying, technical support, after-sales service, logistics, etc.), 

visits to outlets to measure the quality of the sales pitch for a distribution network and its specifying ability or to check the reality of the implementation of sales support materials,

analyses of the typing of lost customers, targets not attained, to find the reasons for dissatisfaction.